Hi and thanks for dropping by. Visible Text is an inbound marketing blog written by me – David Pask-Hughes. I’m currently at Ricemedia as a Search Performance Executive, after working as an Inbound Marketing Coordinator at Strategy Plus. Prior to that, I was studying for a PhD in Linguistics. This means that the blog is part inbound – SEO, content, social media, etc. – and part linguistics. Want to get in touch? You can find the best ways to contact me over here.


  • Studied for a PhD in Linguistics at Lancaster University
  • Did all the usual scholarly things (conference organising, teaching, procastinating)
  • Presented bits-and-pieces of research about people’s use of social media to talk about politics


  • Ventured into online marketing in 2015
  • Relocated to Birmingham
  • Inbound Marketing Coordinator at Strategy Plus


  • Using linguistic research to inform marketing strategies
  • Brewing craft beer